Surge Program

Background

Company's Surge Program was being revitalized, with a strong emphasis on enrollments. Our internal client needed a microsite ready before the program goes live.

My Role

I designed and built the Microsite for the initial program launch. I also iterated deisgn and conducted A/B Test (Adobe Target) after launch.

Challenges

This program involved a lot of people, including program managers, graphic dept, analysts, legal dept and media relations. There were many phases to get approvals.

Pre Launch

Home (First Draft)

Home (Revised)

Home/Internal Pages

Post Launch

We decided to create a wireframe to show our direction to our product owner and legal department quickly.

Tab Content Wireframe (Desktop)

Tab Content Wireframe (Mobile)

Tab Content Design Comp

A/B Test

Our A/B test focused on mobile users. We used Adobe Target to track clicks and user's behavior.

Surge Program Page (A)

Surge Program Page (B)